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Coastal cities of the Mediterranean at night, from Spain and Italy to Algeria and Libya, from the International Space Station, 23 September 2024. Photo: NASA.
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ChatGPT looks for brands' own sites more, and cites Reddit 88% less: what brands can doAhrefs studied 66.6 million ChatGPT answers. Searching inside one site, ChatGPT mostly picked a brand's own, and it cited Reddit far less. What brands can do.ResearchAI search in October 2026: GPT-6, Gemini 4, Claude 5.5 and what brands can doNew models behind ChatGPT, Gemini and Claude, more links and more ads in AI search, and a week of missing ChatGPT visits. What changed, and what to do.ResearchNew study: Amazon, eBay and Airbnb shut AI crawlers out. Most big companies let them in.We read the robots.txt of every S&P 500 company's website. Only 5% shut out an AI crawler, a quarter of the rate among the most visited websites.ResearchNew study: what the top 1,000 websites let AI crawlers readOne in five of the most visited websites shuts out at least one AI crawler while still letting Google in. Our first study, with the results for every site.ResearchGoogle opens AI Mode and Gemini to company apps: what brands can doOn 28 October Google opened a preview that lets a business build an app for AI Mode in Search and the Gemini app. How it works, and what a brand can do.ResearchThe EU orders Google to share search data with AI chatbots: what brands can doFrom January 2027 Google must share anonymised search data with rival search engines in the EU, AI chatbots included. Google has appealed. What a brand can do.ResearchGoogle's AI Mode ads spread beyond the US: what brands can doOn 28 October Google took ads in AI Mode to 10 more countries and began showing them on follow-up questions in the US. What a brand can do now.ResearchIntroducing Visibian Research: how AI assistants recommend brands, in the openOur research on brands in AI answers, plain explainers of how AI assistants work, and our company news. What we will publish here, and how.Company
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